Granted, announcing that mobile video delivery and consumption are on a steady path up and to the right isn’t earth-shattering news, but as we begin a new year it’s a good time to review the statistics and take a look at emerging trends. Many of you will be attending CES this week in Las Vegas, perhaps spending time at the Smartphones and Tablets Conference, 2nd Screen Summit or the Broadband Unlimited track.
We’ll be tweeting new information througout the week and providing our own take on the announcements made at the show. Last week our friends at Blip.TV announced the deployment of new apps that will enable audience growth on mobile devices. I like writing about trends, and I love writing about our customers, so here you go.
These are three factors driving exponential growth in mobile video consumption:
- Better Connection Speeds
- More Connected Devices
- More Content Choices
Better Mobile Video Connection Speeds
This excerpt from the BII REPORT: Why Mobile Video Is Set To Explode pretty much says all you need to know about the effects of increased connection speeds on mobile video usage:
Mobile video has historically been held back by a single factor: bandwidth. But 4G LTE is changing that, and mobile video is already more popular on the faster wireless networks.
Mobile video is quickly becoming a mass consumer phenomenon, much as digital photos were earlier in the smartphone adoption cycle.
As seen in the graphic below, mobile is taking a growing share of total time that online video is watched, increasing for both tablets and smartphones
At Highwinds we do our part by providing a lightning-fast CDN to propagate and deliver content around the globe rapidly. We’ve dramatically increased response times and throughput results over the past 9 months. These technological advances, from CDNs and mobile networks, are combining to have a significant impact on end-user experiences. Let’s not forget about the devices as well. Larger screens and faster processors round out the necessary ingredients for a richer mobile viewing experience.
More Mobile Video Connected Devices
It’s simple math, really. Want more people to listen to the radio…sell more radios. Want more people to watch TV…get TVs into more homes (and more TVs in each home). So the simple equation of more mobile devices (speaking of smartphones and tablets) will have a positive impact on mobile video growth.
According to BusinessInsider.com, over the last two years, the U.S. mobile video audience increased 77% to 36 million viewers. They also demonstrate that growth in global markets is in the early phases, so global potential is even greater over time.
An interesting note about mobile devices is that they can increase the total time per day one consumes media, because they eliminate the requirement to be in one place — a.k.a. the living room. And we’re seeing more and more usage of mobile devices in the living room as well. This multitasking may not always include video, but the increases are there. Here’s an infographic from Nielsen that demonstrates the use of tablets and smartphones while watching TV.
More Mobile Video Content Choices
In a press release from digital media company Blip last Thursday they introduced new apps for iOS and Android devices as well as featured apps on Xbox and Amazon Kindle that let viewers watch their favorite Blip series everywhere. For those of you who don’t know Blip (shame on you), they are the premier web destination to watch and share original web series. Blip develops, produces and distributes original quality content at Blip.TV and in syndication across the web. Since they got started in 2005, they’ve evolved into the largest independently owned and operated digital video platform in the world and attract hundreds of millions of views per month.
Companies like Blip are affecting mobile consumption by not only creating new content specifically for the web, but also by innovating for the mobile platforms specifically. More content, at higher quality, available exclusively via the Internet, is and will continue to increase the number of mobile viewers. As a CDN, we love customers like Blip who are not only growing organically, but through innovation. More video usage equals more CDN bandwidth consumption.
We know from viewing Google stats that consumers are looking for mobile video. Searches for the term “mobile video” have increased radically over the past two years at are at an all-time high today.
Our role with Blip as well as other digital media companies, content aggregators and online video distributors goes beyond just providing CDN services. We have also created dynamic storage options which contribute to better overall video delivery speeds for end users. Our technical consultants, sales engineers and executives also work with our partners directly to build custom solutions and to determine the most effective protocols for maximizing the availability of content across multiple formats.
Let’s Sum it all Up
If I was starting a new online media company, I’d be pretty excited to know that today I can connect faster to end users (Better Connection Speeds), there are more customers with more screens in their hands (More Connected Devices), and they are looking for new and interesting content (More Content Choices). These drivers would be good for that company…just as they are good for our industry. We’re excited to play our role in this growth, supporting companies like Blip. If you’d like to chat about your mobile delivery needs, reach out to me directly or sign up for a free cdn trial.
Do you have anything to add to this post or have additional information to share about mobile video delivery? Please comment below.
Jay Moore is the Vice President of Marketing for Highwinds and can be reach directly at firstname.lastname@example.org.