Highwinds Triples CDN Capacity, Names Rich Day President

NEW YORK – Oct. 1, 2015– Highwinds® today announced the promotion of Rich Day to president. Since joining Highwinds in 2010 as chief architect, Day has been at the center of the company’s technological innovation and new product development as well as the significant global growth of Highwinds CDN (content delivery network).

Industry Veteran to Provide Leadership as CDN Grows Exponentially

“Rich has a brilliant technological mind, but if you look at his career before joining us in 2010, and all that he’s accomplished here in the past five years, you’ll see that he was as much chief customer advocate as he was chief architect. We share the belief that technology and service should never be mutually exclusive – and that’s why this new role suits him,” said Steve Miller, founder and CEO of Highwinds.

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What Does Virtual Reality Mean for CDN?

The E3 conference, recently held in Los Angeles, California, showcased 270 exhibitors with over 1,600 products. One of the biggest draws at the show was virtual reality (VR), including some exciting new VR games like VR Minecraft, ADR1FT and Edge of Nowhere.

Some of the major players in the head-mounted display market include Facebook, Sony, Samsung, Nintendo and Oculus. Samsung has the wireless Samsung Gear VR which could take over a majority of the 1.2 billion mobile gamer market.

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E3 2015: 5 Things to See, Helpful Links and Much More

Highwinds will be in attendance at E3 (Electronic Entertainment Expo) 2015 at the Los Angeles Convention Center, June 16-18.

E3 is the world's premier trade show for computer and video games and related products. The show is owned by the Entertainment Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the companies, publishing interactive games for video game consoles, handheld devices, personal computers and the Internet.

Highwinds would love to meet you and discuss game delivery and how our Game Delivery Network continues to deliver games and gaming assets for some of the biggest names in the industry.

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gamescom and GDC Europe: Free Espresso, Things to See and Lots More

Highwinds will be in attendance at both gamescom and GDC Europe in Cologne, Germany. gamescom is the largest trade fair and event highlight for interactive games. More than 340,000 visitors celebrated the 'next generation of gaming' at gamescom in 2013.

gamescom (August 13-17) will be held in conjunction with GDC Europe (August 11-13), the largest professionals-only game industry event in Europe, creating a full week of activity and opportunity for the games industry.

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10 Things to See at Casual Connect USA 2014

Highwinds will be in attendance at Casual Connect USA 2014 at the Hilton San Francisco Union Square, July 22-24.

Casual Connect is produced by the Casual Games Association and is the premiere event for the casual games industry with over 5,500 professionals attending Casual Connect each year.

Casual Connect brings together the most talented and knowledgeable experts in the casual gaming field to further the casual games industry with the best of networking and learning.

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Why This Is the Most Important Metric When Choosing a CDN

Throughput defined: in communication networks, such as Ethernet or packet radio, throughput or network throughput is the rate of successful message delivery over a communication channel.

To simplify, throughput is how strong or consistent the connection is maintained during the session. Consider water pipes in your home. Throughput would be determined by how strong and steady the water flows as long as you have the faucet turned on.

As we consider throughput to content that you will deliver to customers, for example video and games, throughput affects if that video plays smoothly and at a high bitrate, or whether that game takes 40 minutes to download or three hours.

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E3 2014: 5 Things to See, Helpful Links and More

Highwinds will be in attendance at E3 (Electronic Entertainment Expo) 2014 at the Los Angeles Convention Center, June 10-12. E3 is the world's premier trade show for computer and video games and related products. The show is owned by the Entertainment Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the companies, publishing interactive games for video game consoles, handheld devices, personal computers and the Internet.

E3 draws tens of thousands of professionals to experience the future of interactive entertainment. The most influential people leading the most innovative companies in the industry attend E3 to see groundbreaking new technologies and never-before-seen products for computers, video game consoles, handheld systems, mobile and social and the Internet.

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Highwinds Powers Playwire Content Delivery

By Jayson Dubin, Chief Executive Officer at Playwire and Intergi
Article originally published in May/June 2014 issue of Video Edge Magazine.

Playwire is a video content monetization platform that was established to provide publishers and content creators with a profitable alternative to hosting and coding their videos online.

Video content captures the attention of audiences and increases user engagement, but it's an expensive asset to create and manage. There are the upfront production costs of shooting and editing video content, and there's also a laundry list of hidden back-end costs that publishers have to think about.

These include video player development, choosing a hosting provider, encoding and managing an ad sales team. Our goal was to create a one-stop shop for publishers looking to a third party to take care of these responsibilities for them at no charge. The cost and quality aspects of any vendors or service providers we intended to work with was high on the priority list.

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CCP Games Taps the Power of Highwinds Game Delivery Network for EVE Online

WINTER PARK, Fla. – April 30, 2014 – Highwinds® today announced that its Game Delivery Network™ (GDN™) is being leveraged for the delivery of the popular EVE Online massively multiplayer online (MMO) game. EVE's creator, CCP Games, began working with Highwinds two years ago, and while the business relationship was initially established as a secondary content delivery network (CDN) to CCP's incumbent provider, Highwinds GDN has since become the primary CDN for downloads and updates of EVE Online.

Maintaining exceptional gaming experiences has been a focal point throughout the partnership, particularly as CCP continues cultivating the EVE community and releasing new game updates. EVE Online's subscriber base has grown steadily since its introduction in May 2003. It currently has over 500,000 subscribers worldwide, and the number of concurrent gamers often exceeds 50,000. Last year, CCP expanded the EVE franchise with the release of DUST 514, a multiplayer first-person shooter game set within the EVE Universe. The EVE Universe will be expanded again soon with EVE: Valkyrie.

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Highwinds Supports Games Funded Through GameLaunched

WINTER PARK, Fla. – March 12, 2014 – Highwinds® today announced that it is a founding partner of GameLaunched, a new entrant into the crowdfunding scene specifically focused on gaming. Highwinds, the exclusive content delivery network (CDN) partner for GameLaunched-funded games, will offer global distribution over its Game Delivery Network™ (GDN™) and serve in a mentoring capacity to developers through its representation on the GameLaunched "Launch Crew."

GameLaunched presents a unique value proposition for global game developers because it offers so much more than just a crowdfunding platform. One of the many ways GameLaunched sets itself apart from other platforms is the guidance it lends throughout the entire development and delivery lifecycle, from pre-funding to post-launch. It does this through the Launch Crew, a community of gaming industry veterans with expertise ranging from development to engineering to marketing.

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Sneaky Games Q&A: F2P, Cross-Platform Gaming and CDN Performance

Highwinds began offering CDN services to Sneaky Games, a social game studio that specializes in creating and running free-to-play games in October 2013. The Austin-based game developer boasts titles including Fantasy Kingdoms, Fantasy Kingdoms' Cloud Village, Syfy Monster Island and the popular and growing Arena of Heroes.

Last week, we sat down with two of the guys, Studio Head Marshall Adair and John Wussow, Director of Technology, to talk about free-to-play and cross-platform gaming, their experience using a CDN and what's coming next for Sneaky Games.

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Highwinds 2013: Looking Back on Our Best Year Yet

As the holiday season approaches, Highwinds would like to thank you, our customers and partners, for helping us achieve great results culminating in our best year ever. Your passion drives our success and truly makes each and every day beneficial and rewarding. We've come a long way this past year. Its been busy but also very exciting as we have grown our business significantly across the world, supporting major brands while delivering content at record highs.

We've worked diligently to make our CDN the fastest on the planet and, well, the results speak for themselves.

We're excited about what's ahead in 2014 but again, we thank you for helping us make 2013 our best year yet.

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Delivering Secure Socket Layers (SSL) for the Gaming Experience

In the rush to deliver a great game to market, security can often times take a back-seat to game play, but it is a vital part of the overall experience that requires some consideration before a successful title launch. After all, my addiction to protecting castles from zombie ninja fruit while standing in line at Starbucks should not expose me to concerns about my personal or financial data being intercepted. So while thought should be given to a whole list of security concerns, secure entry and delivery of any type of asset in any online social setting should be a priority when planning distribution.

Facebook came to this realization back in 2011, and as of October 1st of that year SSL connections were required for all of their application developers. Earlier this year, Facebook also began using HTTPS by default for all users, and virtually all traffic to www.facebook.com and 80 percent of the traffic to m.facebook.com uses SSL. For developers and publishers this means that considering SSL connectivity for your application is a requirement for effective distribution, and even if you aren't planning on publishing through Facebook, it is a standard that should be adopted whenever possible.

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Dragons, Indie Music and How Loudr Graduated From Amazon Web Services to Highwinds CDN

In August, Highwinds began offering CDN services for digital music platform Loudr, including their popular Bundle Dragon music and game bundles. Loudr, winner of the SF MusicTech 2013 Notable Startup Award, is led by Chris Crawford, CEO, Josh Whelchel, CTO and Jesse Buddington, Director of Communications.

This week we had a chance to rap with the team behind the company that AngelList is calling one of the 10 hottest startups in the US about their move to Highwinds CDN, the issues they had previously with Amazon Web Services and how they're hoping to preserve the value of digital art.

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Highwinds Appoints Chris Petrovic to Board of Directors

WINTER PARK, Fla. – Sept. 12, 2013 – Highwinds® today announced that it has appointed Chris Petrovic to its board of directors. Petrovic is a digital media and gaming industry veteran with 15 years of executive-level and entrepreneurial experience. Petrovic started his career running early-stage, venture-backed Internet companies. From there he spent time in venture capital before holding senior-level digital positions at GameStop, Playboy Enterprises and American Greetings Interactive. During his tenure at GameStop overseeing the company's digital strategy, digital revenues grew from $100 million to greater than $600 million in three years. Since leaving GameStop, Petrovic has been advising a number of early and growth-stage technology and digital media companies.

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Highwinds GDN Supports Wargaming Titles

WINTER PARK, Fla. – Aug. 15, 2013 – Highwinds® is pleased to announce that its GDN™ (Game Delivery Network™) is supporting the huge global growth of Wargaming.net's free-to-play massively multiplayer online (MMO) war series games, including World of Tanks and the highly anticipated World of Warplanes.

World of Tanks currently boasts over 65 million registered players and recently set a new Guinness World Record for "Most Players Online Simultaneously on One MMO Server," breaking its own previous record by more than double. A game known for its strategic and team-based tactical action, World of Tanks puts players into the seats of some of the most iconic armored vehicles to ever grace the field of battle. With more than 300 tanks from six different nations, the game continues to be updated with new content on a regular basis, including the recent inclusion of real-world physics and a completely overhauled rendering and graphics engine.

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Highwinds Secures $205 Million in New Financing

Led by Cerberus Business Finance, LLC and Goldman Sachs BDC, Inc., an investment fund managed by Goldman Sachs Asset Management, L.P., with participation from the company's existing equity sponsor, General Catalyst Partners, and the company's management team, Highwinds completes recapitalization, positioning it for massive growth of its global CDN.

WINTER PARK, Fla. – Aug. 8, 2013 – Highwinds® today announced that it has closed a new $205 million debt financing transaction with Cerberus Business Finance, LLC and Goldman Sachs BDC, Inc., an investment fund managed by Goldman Sachs Asset Management, L.P., including follow-on investment from General Catalyst Partners serving as private equity sponsor. This significant infusion of new capital is among the largest single transactions ever closed by a content delivery network (CDN) provider. It has resulted in the recapitalization of the business, and it positions Highwinds for aggressive growth through both organic and M&A investment opportunities, including further expansion of its global content delivery platform.

"Highwinds has tremendous financial strength, with positive cash flow, a strong balance sheet and sustained profitability. They also have proven technological innovation, an impressive customer roster, a brilliant, thoroughly vested executive team, and demonstrated success in supporting the shift to online digital entertainment, which is now a global cultural phenomenon," said Kevin Cross, managing director, lending, for Cerberus. "These factors make Highwinds a great investment for us, and we are pleased to be able to fund their next stage of growth."

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E3 Ultimate Guide: 6½ Reasons To Be Excited

I'm headed to LA next week with several of my colleagues for E3, the premier gaming industry event. Will you be there? What are you excited about? Here are the top 6½ things on my list.

1. Great Titles

World of TanksToo many great gaming titles to mention, but here are a few I'm watching …

World of Warships and World of Tanks are currently among the most popular games being touted on E3 Insider. You'll find their developer-publisher, Wargaming, in Booth #601 (South Hall). In its 10,000 sq. ft. space, Wargaming will showcase these and other titles, some of which will make their public debut at E3. Don't miss your opportunity to engage in aerial and ground combat, and see a behind-the-scenes demo of World of Warships.

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Turn IP Addresses into Actionable Customer Data - Your CDN Can Help

In the olden days, selling goods from a store required physical access. People rode their horse, tied it up, etc. As a vendor, you knew this person could only come as far as a horse could take them. If you sold ice cream, that's about all you needed to know. If there was a bridge that was in disrepair and in danger of collapsing a mile from your shop, you'd advise your customers to avoid the bridge and take the 3-mile detour.

As transportation networks expanded, less was known about where your customers came from. With airplanes and mail-order, a customer could be from around the world. Still, with a postal address you'd know where they were coming from and if you noticed a lot of customers from Singapore coming to your shop in Michigan, you may consider opening a branch in Oceania.

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iLogos Selects Highwinds as Game Delivery Partner


HAMBURG – March 26, 2013 – iLogos, a leading independent game production company, has partnered with Highwinds® to arm clients with powerful end-to-end solutions for online game development and online delivery. In addition to providing top-notch game development services for social, browser, mobile and cross-platform games, iLogos now also helps its clients leverage Highwinds GDN™ (Game Delivery Network™) for global game delivery, storage and analytics.

"We are pleased to be working with Highwinds. We trust their experience and know they are passionate about helping gaming companies achieve success," said Alexander Goldybin, co-founder and CEO of iLogos Europe. "Highwinds spends a lot of time working directly with game developers' technical and operations teams – planning, tweaking and preparing for the moment of launch. We know that our clients will also benefit from these high-touch consultative services, as well as Highwinds' global game delivery, storage and analytics solutions. We look forward to sharing many moments of game launch anticipation and success together."

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The Thrill of the Launch

As a CDN we get the opportunity to work with many different types of customers --- video websites, online ad networks, software distributors and many more. Some customers have an established web presence and have pushed a steady stream of online content for years while others are just getting started, hoping to find an audience and build a business. The great thing about our role in the delivery of online content is that we're along for the ride! Take our GDN™ (Game Delivery Network™) customers for example. When a customer launches a new game, we're as excited as they are to see how successful it will be. From a massive PC download to the latest mobile game, we are a vested partner, hoping the game is a hit. By the time the launch happens, our technical team has typically spent time working directly with the game developer's technical and operations teams --- planning, tweaking and preparing for the big moment.

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Highwinds GDN Tapped to Support GameFly's Download-and-Play Service


Highwinds GDN Tapped to Support GameFly's Download-and-Play Service

Highwinds Delivers Thousands of Video Games Over Its Game Delivery Network for Instant Play Through the GameFly Client and Unlimited PC Play Service

AUSTIN, Texas – Oct. 10, 2012 – Highwinds® today announced that GameFly's entire portfolio of downloadable video games for instant play on computers is being delivered over Highwinds GDN™ (Game Delivery Network™) to GameFly customers.

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U4iA Games Optimizes Delivery of Offensive Combat via Highwinds GDN


U4iA Games Optimizes Delivery of Offensive Combat via Highwinds GDN

U4iA and Highwinds Collaborate to Develop Online Delivery Strategy for FPS Fans

WINTER PARK, Fla. – Sept. 5, 2012 – Highwinds® today announced its instrumental role in the launch and delivery of U4iA™ Games' inaugural title, Offensive Combat™, a high-energy, frenetic, free-to-play, first-person shooter game designed for multiplayer, browser-based gameplay.

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GDN vs CDN: Understanding the Difference

As a senior solutions architect at Highwinds who works with many of our large gaming customers, I'm often asked to explain the difference between Highwinds GDN™ (Game Delivery Network™) and Highwinds CDN (Content Delivery Network). Our GDN is much more than just the CDN. It includes an integrated set of solutions for managing and executing online game delivery. The products that make up the GDN include a download manager, patcher, launcher, analytics, and of course, the download and delivery services that are powered by the Highwinds CDN.

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Highwinds Founder and CEO Announces New Game Delivery Network Micro-Site and Community
Steve Miller

Welcome to Highwinds' new Game Delivery Network micro-site! As Founder and CEO of Highwinds, I want to personally share my excitement about the online gaming industry!

Having worked with industry leaders such as Valve Software for years, I know the passion and dedication that gaming professionals pour into their products. We are thrilled to play a critical role in delivering those games to your customers. In addition to supporting Steam, we have quickly become the go-to content delivery service provider for some of the top companies in the industry including Funcom, CCP Games, Online Warmongers, GameFly, Humble Bundle, U4iA Games and dozens of others. To support this massive growth, Highwinds has invested in a dedicated team of software engineers, network technicians, account managers and support professionals to focus on your specific game delivery network needs.

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Valve Leverages Highwinds CDN for Steam Platform

WINTER PARK, Fla. – Aug. 16, 2011– Highwinds®, a leader in content delivery, network and cloud-based IP services, today announced that Valve Corporation is tapping into the Highwinds CDN (content delivery network) for Steam, the world's largest online gaming platform. Valve, a long-time Highwinds customer, is experiencing exponential growth with Steam, and the Highwinds CDN will be instrumental in supporting the platform's global growth and popularity.

"Highwinds has been an important part of the infrastructure behind our Steam platform for more than three years," said Mike Dunkle, who handles source licensing and business development for Valve. "As our customer base grows internationally and we continue to post large year-over-year increases in our numbers, Highwinds remains a vital partner for us. The global reach and massive scalability of Highwinds CDN make it an ideal solution for our game delivery needs."

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